Think and Grow Rich
Someone told me that this is the only business book that I would need and I must say that I have found its guiding principles to be very useful and sustaining while setting up this website. It's essentially a philosophy book written in 1937 by Napoleon Hill in post Depression America, the theories hold very well for the current business environment here. The messages that I held onto from the book are: 1) You must have a strong Desire to set something up 2) Take Action 3) PERSEVERE, and keep persevering. There's a very good self-knowledge quiz towards the end which helps you to identify your own foibles. The quiz gave me a little inner voice that spoke to me with reminders like - 'Look! you are doing one of your procrastination tricks: no need to check the email now, or the bank account, or the Irish Times website...' A very valuable and practical book.